Native iOS apps run on iOS through the App Store. PWAs are websites that can be added to the Home Screen. On iOS, PWAs face strict Safari limitations.
| Feature | Native iOS App | Progressive Web App |
|---|---|---|
| App Store discovery | Yes — 1.7B users | No |
| Push notifications (iOS) | Full APNs | Limited Web Push (iOS 16.4+) |
| In-App Purchase | StoreKit 2 | Not allowed |
| Background tasks | Yes | No on iOS |
| Hardware access | Camera, Bluetooth, NFC, HealthKit | Heavily restricted |
| Initial cost | $15k–$80k | $5k–$20k |
| User retention (D30) | 20–40% | 3–8% |
Pick native for any product where retention, discovery, push, payments, or hardware access matters. PWAs suit content-only experiences with no monetization or engagement loop.
Only for content-only experiences. iOS Safari restricts PWAs from background tasks, full push, IAP, and most hardware APIs — making them unsuitable for engagement-driven products.
No App Store discovery, no rich notifications, weak install prompts, and Safari clears storage after 7 days of inactivity. Users forget the app exists.